P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 3, 1999January 01, 1999 CDT
United States Market Entry: Strategic Imperatives
United States Market Entry: Strategic Imperatives
JOHN GWIN, WILLIAM KEHOE,
GWIN, J., & KEHOE, W. (1999). United States market entry: Strategic imperatives. Marketing Management Journal, 9(3), 60–71. https://doi.org/10.63963/001c.150749
