P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 2, 2004January 01, 2004 CDT
Creating Customer Value: Bridging Theory and Practice1
Creating Customer Value: Bridging Theory and Practice1
LAURENT TOURNOIS,
Articles in Vol. 14, Issue 2, 2004
Vol. 14, Issue 2, 2004
- Customer Inquiries and Complaints: The Impact of Firm Response Time to Email CommunicationsROBERT MOOREMELISSA MOORE
- Creating Customer Value: Bridging Theory and Practice1LAURENT TOURNOIS
- The Underlying Dimensions of Brands and Their Contribution to Customer Value: An Exploratory ExaminationNICOLE PONDERCOLLIN BARNES
- Information Search and Perceived Risk: Are There Differences for In-Home Versus In-Store Shoppers?DEE ANNE LARSONBRIAN ENGELLANDRONALD TAYLOR
- A Cross Cultural Comparison of Consumer Tendencies and Subsequent Communication ImplicationsDOUGLAS AMYXDENNIS BRISTOWKENNETH SCHNEIDER
- Nostalgia Advertising and the Influence of Nostalgia PronenessTIMOTHY H. REISENWITZRAJESH IYERBOB CUTLER
- Gender Differences in Ad Irritation: Implications for Market SegmentationSUBHRA CHAKRABARTYRAMA YELKURGENE BROWN
- Retailer Merchandising Decisions: Using Retailer Perceptions to Develop a Multi-Level Competitive Strategic Profit ModelMARY ANNE RAYMONDJOHN MITTELSTAEDTCHRISTOPHER HOPKINSJOHN TANNER
TOURNOIS, L. (2004). Creating customer value: Bridging theory and practice1. Marketing Management Journal, 14(2), 13–23. https://doi.org/10.63963/001c.150853