P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 2, 2004January 01, 2004 CDT
Nostalgia Advertising and the Influence of Nostalgia Proneness
Nostalgia Advertising and the Influence of Nostalgia Proneness
TIMOTHY H. REISENWITZ, RAJESH IYER, BOB CUTLER,
Articles in Vol. 14, Issue 2, 2004
Vol. 14, Issue 2, 2004
- Customer Inquiries and Complaints: The Impact of Firm Response Time to Email CommunicationsROBERT MOOREMELISSA MOORE
- Creating Customer Value: Bridging Theory and Practice1LAURENT TOURNOIS
- The Underlying Dimensions of Brands and Their Contribution to Customer Value: An Exploratory ExaminationNICOLE PONDERCOLLIN BARNES
- Information Search and Perceived Risk: Are There Differences for In-Home Versus In-Store Shoppers?DEE ANNE LARSONBRIAN ENGELLANDRONALD TAYLOR
- A Cross Cultural Comparison of Consumer Tendencies and Subsequent Communication ImplicationsDOUGLAS AMYXDENNIS BRISTOWKENNETH SCHNEIDER
- Nostalgia Advertising and the Influence of Nostalgia PronenessTIMOTHY H. REISENWITZRAJESH IYERBOB CUTLER
- Gender Differences in Ad Irritation: Implications for Market SegmentationSUBHRA CHAKRABARTYRAMA YELKURGENE BROWN
- Retailer Merchandising Decisions: Using Retailer Perceptions to Develop a Multi-Level Competitive Strategic Profit ModelMARY ANNE RAYMONDJOHN MITTELSTAEDTCHRISTOPHER HOPKINSJOHN TANNER
REISENWITZ, T. H., IYER, R., & CUTLER, B. (2004). Nostalgia advertising and the influence of nostalgia proneness. Marketing Management Journal, 14(2), 55–66. https://doi.org/10.63963/001c.150857