P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 2, 2004January 01, 2004 CDT
Nostalgia Advertising and the Influence of Nostalgia Proneness
Nostalgia Advertising and the Influence of Nostalgia Proneness
TIMOTHY H. REISENWITZ, RAJESH IYER, BOB CUTLER,
REISENWITZ, T. H., IYER, R., & CUTLER, B. (2004). Nostalgia advertising and the influence of nostalgia proneness. Marketing Management Journal, 14(2), 55–66. https://doi.org/10.63963/001c.150857