P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 2, 2009January 01, 2009 CDT
Where Are We Now and Where Do We Go From Here? A Review of the Transaction Cost-Based Buyer-Seller Relationship Literature
Where Are We Now and Where Do We Go From Here? A Review of the Transaction Cost-Based Buyer-Seller Relationship Literature
EDWARD O’DONNELL,
Articles in Vol. 19, Issue 2, 2009
Vol. 19, Issue 2, 2009
- Key Account vs. Other Sales Management Systems: Is There a Difference in Providing Customer Input During the New Product Development Process?KIMBERLY M. JUDSONGEOFFREY L. GORDONRICK E. RIDNOURDAN C. WEILBAKER
- Where Are We Now and Where Do We Go From Here? A Review of the Transaction Cost-Based Buyer-Seller Relationship LiteratureEDWARD O’DONNELL
- Subservient Seller Syndrome: Outcomes in Zero-Sum Game Negotiations Examining the Influence of the Seller and Buyer Role/labelsMICHAEL J. COTTERJAMES A. HENLEY
- A Cross Country Comparative Analysis of Students’ Perceptions of the Sales Profession: A Look at U.S., Peru, and GuatemalaSOMJIT BARATJOHN E. SPILLAN
- Designing Marketing Channels for Global ExpansionVINCENT J. PALOMBO
- Linguistically Isolated Consumers: Historical Trends and Vulnerability in the U.S. MarketplaceHAERAN JAE
- Innovation Evaluation and Product MarketabilityTAMI L. KNOTTSSTEPHEN C. JONESGERALD G. UDELL
- Differences in Generation X and Generation Y: Implications for the Organization and MarketersTIMOTHY H. REISENWITZRAJESH IYER
- Understanding Internet Shoppers: An Exploratory StudyJACQUELINE K. EASTMANRAJESH IYERCINDY RANDALL
- The Effect of Relationship Quality on Citizen Satisfaction With Electronic Government ServicesCHAE-EON LEEGWANGYONG GIMBOONGHEE YOO
- Congregations as Consumers: Using Marketing Research to Study Church Attendance MotivationsJOHN MCGRATH
- Corporate Entrepreneurship, Gender, and Credibility: An Exploratory StudyMOLLY B. PEPPERKENNETH ANDERSON
- Public Health and Social Marketing: Aspects of Social, Behavioral, and Biological Influences on Low Birth Weight Risks Among African-Americans in MississippiCAROLYN B. DOLLARKIMBALL P. MARSHALLWILLIAM S. PIPER
O’DONNELL, E. (2009). Where are we now and where do we go from here? A review of the transaction cost-based buyer-seller relationship literature. Marketing Management Journal, 19(2), 18–37. https://doi.org/10.63963/001c.150957