P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 2, 2009January 01, 2009 CDT
Differences in Generation X and Generation Y: Implications for the Organization and Marketers
Differences in Generation X and Generation Y: Implications for the Organization and Marketers
TIMOTHY H. REISENWITZ, RAJESH IYER,
REISENWITZ, T. H., & IYER, R. (2009). Differences in Generation X and Generation Y: Implications for the organization and marketers. Marketing Management Journal, 19(2), 91–103. https://doi.org/10.63963/001c.150963