P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 2, 2009January 01, 2009 CDT
Innovation Evaluation and Product Marketability
Innovation Evaluation and Product Marketability
TAMI L. KNOTTS, STEPHEN C. JONES, GERALD G. UDELL,
Articles in Vol. 19, Issue 2, 2009
Vol. 19, Issue 2, 2009
- Key Account vs. Other Sales Management Systems: Is There a Difference in Providing Customer Input During the New Product Development Process?KIMBERLY M. JUDSONGEOFFREY L. GORDONRICK E. RIDNOURDAN C. WEILBAKER
- Where Are We Now and Where Do We Go From Here? A Review of the Transaction Cost-Based Buyer-Seller Relationship LiteratureEDWARD O’DONNELL
- Subservient Seller Syndrome: Outcomes in Zero-Sum Game Negotiations Examining the Influence of the Seller and Buyer Role/labelsMICHAEL J. COTTERJAMES A. HENLEY
- A Cross Country Comparative Analysis of Students’ Perceptions of the Sales Profession: A Look at U.S., Peru, and GuatemalaSOMJIT BARATJOHN E. SPILLAN
- Designing Marketing Channels for Global ExpansionVINCENT J. PALOMBO
- Linguistically Isolated Consumers: Historical Trends and Vulnerability in the U.S. MarketplaceHAERAN JAE
- Innovation Evaluation and Product MarketabilityTAMI L. KNOTTSSTEPHEN C. JONESGERALD G. UDELL
- Differences in Generation X and Generation Y: Implications for the Organization and MarketersTIMOTHY H. REISENWITZRAJESH IYER
- Understanding Internet Shoppers: An Exploratory StudyJACQUELINE K. EASTMANRAJESH IYERCINDY RANDALL
- The Effect of Relationship Quality on Citizen Satisfaction With Electronic Government ServicesCHAE-EON LEEGWANGYONG GIMBOONGHEE YOO
- Congregations as Consumers: Using Marketing Research to Study Church Attendance MotivationsJOHN MCGRATH
- Corporate Entrepreneurship, Gender, and Credibility: An Exploratory StudyMOLLY B. PEPPERKENNETH ANDERSON
- Public Health and Social Marketing: Aspects of Social, Behavioral, and Biological Influences on Low Birth Weight Risks Among African-Americans in MississippiCAROLYN B. DOLLARKIMBALL P. MARSHALLWILLIAM S. PIPER
KNOTTS, T. L., JONES, S. C., & UDELL, G. G. (2009). Innovation evaluation and product marketability. Marketing Management Journal, 19(2), 84–90. https://doi.org/10.63963/001c.150961