P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 2, 2009January 01, 2009 CDT
Innovation Evaluation and Product Marketability
Innovation Evaluation and Product Marketability
TAMI L. KNOTTS, STEPHEN C. JONES, GERALD G. UDELL,
KNOTTS, T. L., JONES, S. C., & UDELL, G. G. (2009). Innovation evaluation and product marketability. Marketing Management Journal, 19(2), 84–90. https://doi.org/10.63963/001c.150961