P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 1, 2010January 01, 2010 CDT
How Far Does the Apple Fall From the Tree? Advertising Preferences in Spain and Mexico
How Far Does the Apple Fall From the Tree? Advertising Preferences in Spain and Mexico
LINDA C. UELTSCHY,
UELTSCHY, L. C. (2010). How far does the apple fall from the tree? Advertising preferences in Spain and Mexico. Marketing Management Journal, 20(1), 19–31. https://doi.org/10.63963/001c.150979