P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 1, 2010January 01, 2010 CDT
Electronic Commerce Research: The First 15 Years in the Fields of Marketing, Management, and Information Systems
Electronic Commerce Research: The First 15 Years in the Fields of Marketing, Management, and Information Systems
ROBERT S. MOORE, MICHAEL BREAZEALE,
MOORE, R. S., & BREAZEALE, M. (2010). Electronic commerce research: The first 15 years in the fields of marketing, management, and information systems. Marketing Management Journal, 20(1), 105–122. https://doi.org/10.63963/001c.150987