P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 1, 2010January 01, 2010 CDT
Brand Cult: Extending the Notion of Brand Communities
Brand Cult: Extending the Notion of Brand Communities
PAUL M. ACOSTA, RAJ DEVASAGAYAM,
ACOSTA, P. M., & DEVASAGAYAM, R. (2010). Brand cult: Extending the notion of brand communities. Marketing Management Journal, 20(1), 165–176. https://doi.org/10.63963/001c.150990