P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 1, 2013January 01, 2013 CDT
The Impact of an Environmentally Friendly Advertising Claim on Purchase Intentions
The Impact of an Environmentally Friendly Advertising Claim on Purchase Intentions
WILLIAM T. NEESE, MONICA J. FAVIA,
NEESE, W. T., & FAVIA, M. J. (2013). The impact of an environmentally friendly advertising claim on purchase intentions. Marketing Management Journal, 23(1), 14–30. https://doi.org/10.63963/001c.151073