P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 1, 2013January 01, 2013 CDT
The Impact of an Environmentally Friendly Advertising Claim on Purchase Intentions
The Impact of an Environmentally Friendly Advertising Claim on Purchase Intentions
WILLIAM T. NEESE, MONICA J. FAVIA,
Articles in Vol. 23, Issue 1, 2013
Vol. 23, Issue 1, 2013
- The Role of Self-Efficacy, Response Efficacy and Nutrition Knowledge in Consumers’ Utilization of Nutrition LabelsKHALED ABOULNASR
- The Impact of an Environmentally Friendly Advertising Claim on Purchase IntentionsWILLIAM T. NEESEMONICA J. FAVIA
- The Changing Cuban Paradigm: Creating Alliances in Global Supply ChainsLINDA C. UELTSCHY
- The Salesperson’s Ability to Bounce Back: Examining the Moderating Role of Resiliency on Forms of Intra-Role Job Conflict and Job Attitudes, Behaviors and PerformanceMICHAEL T. KRUSHRAJ AGNIHOTRIKEVIN J. TRAINORSUKUMARAKURUP KRISHNAKUMAR
- The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial GenerationJACQUELINE K. EASTMANRAJESH IYERSTEPHANIE P. THOMAS
- Hold the Phone! Can Customer Role Conflict Compromise a Service Encounter?RACHELLE J. SHANNAHANKIRBY K.J. SHANNAHANRICHARD A. ROCCO
- Do Advertising Efficiency and Brand Reputation Matter: Evidence From Super Bowl AdvertisingJIN-WOO KIMTRACI H. FRELINGJACQUELINE K. EASTMAN
NEESE, W. T., & FAVIA, M. J. (2013). The impact of an environmentally friendly advertising claim on purchase intentions. Marketing Management Journal, 23(1), 14–30. https://doi.org/10.63963/001c.151073