P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 1, 2013January 01, 2013 CDT
Do Advertising Efficiency and Brand Reputation Matter: Evidence From Super Bowl Advertising
Do Advertising Efficiency and Brand Reputation Matter: Evidence From Super Bowl Advertising
JIN-WOO KIM, TRACI H. FRELING, JACQUELINE K. EASTMAN,
Articles in Vol. 23, Issue 1, 2013
Vol. 23, Issue 1, 2013
- The Role of Self-Efficacy, Response Efficacy and Nutrition Knowledge in Consumers’ Utilization of Nutrition LabelsKHALED ABOULNASR
- The Impact of an Environmentally Friendly Advertising Claim on Purchase IntentionsWILLIAM T. NEESEMONICA J. FAVIA
- The Changing Cuban Paradigm: Creating Alliances in Global Supply ChainsLINDA C. UELTSCHY
- The Salesperson’s Ability to Bounce Back: Examining the Moderating Role of Resiliency on Forms of Intra-Role Job Conflict and Job Attitudes, Behaviors and PerformanceMICHAEL T. KRUSHRAJ AGNIHOTRIKEVIN J. TRAINORSUKUMARAKURUP KRISHNAKUMAR
- The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial GenerationJACQUELINE K. EASTMANRAJESH IYERSTEPHANIE P. THOMAS
- Hold the Phone! Can Customer Role Conflict Compromise a Service Encounter?RACHELLE J. SHANNAHANKIRBY K.J. SHANNAHANRICHARD A. ROCCO
- Do Advertising Efficiency and Brand Reputation Matter: Evidence From Super Bowl AdvertisingJIN-WOO KIMTRACI H. FRELINGJACQUELINE K. EASTMAN
KIM, J.-W., FRELING, T. H., & EASTMAN, J. K. (2013). Do advertising efficiency and brand reputation matter: Evidence from Super Bowl advertising. Marketing Management Journal, 23(1), 90–101. https://doi.org/10.63963/001c.151077