P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 2, 2014January 01, 2014 CDT
Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical Test
Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical Test
JEEN-SU LIM, KEE-SOOK LIM, JOHN H. HEINRICHS,
Articles in Vol. 24, Issue 2, 2014
Vol. 24, Issue 2, 2014
- Foreign Direct Investment Promotion: Using Advertising to Change Attitudes and BehaviorsRICK T. WILSONDANIEL W. BAACKDONALD BAACK
- Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical TestJEEN-SU LIMKEE-SOOK LIMJOHN H. HEINRICHS
- Investigating Form and Function Influences on Follower Products’ PerformanceSANGWON LEECHAD MILEWICZ
- The Effects of Self-Control Failures on Risky Credit Card UsageLUCRETIA LIMERICKJAMES W. PELTIER
- Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology EffectivenessVIJAYKUMAR KRISHNANMARK D. GROZAMYA PRONSCHINSKE GROZAROBERT M. PETERSONELISA FREDERICKS
- The Inspired Salesperson: Linking Spirituality to PerformanceJ. GARRY SMITHCHARLES M. FUTRELL
- The Duality of E-Monitoring: Harmful or Helpful?SUSAN K. DELVECCHIO
LIM, J.-S., LIM, K.-S., & HEINRICHS, J. H. (2014). Gender and mobile access method differences of millennials in social media evaluation and usage: An empirical test. Marketing Management Journal, 24(2), 124–135. https://doi.org/10.63963/001c.151083