P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 2, 2014January 01, 2014 CDT
Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical Test
Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical Test
JEEN-SU LIM, KEE-SOOK LIM, JOHN H. HEINRICHS,
LIM, J.-S., LIM, K.-S., & HEINRICHS, J. H. (2014). Gender and mobile access method differences of millennials in social media evaluation and usage: An empirical test. Marketing Management Journal, 24(2), 124–135. https://doi.org/10.63963/001c.151083