P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 2, 2014January 01, 2014 CDT
Investigating Form and Function Influences on Follower Products’ Performance
Investigating Form and Function Influences on Follower Products’ Performance
SANGWON LEE, CHAD MILEWICZ,
LEE, S., & MILEWICZ, C. (2014). Investigating form and function influences on follower products’ performance. Marketing Management Journal, 24(2), 136–148. https://doi.org/10.63963/001c.151085