P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 2, 2014January 01, 2014 CDT
Investigating Form and Function Influences on Follower Products’ Performance
Investigating Form and Function Influences on Follower Products’ Performance
SANGWON LEE, CHAD MILEWICZ,
Articles in Vol. 24, Issue 2, 2014
Vol. 24, Issue 2, 2014
- Foreign Direct Investment Promotion: Using Advertising to Change Attitudes and BehaviorsRICK T. WILSONDANIEL W. BAACKDONALD BAACK
- Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical TestJEEN-SU LIMKEE-SOOK LIMJOHN H. HEINRICHS
- Investigating Form and Function Influences on Follower Products’ PerformanceSANGWON LEECHAD MILEWICZ
- The Effects of Self-Control Failures on Risky Credit Card UsageLUCRETIA LIMERICKJAMES W. PELTIER
- Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology EffectivenessVIJAYKUMAR KRISHNANMARK D. GROZAMYA PRONSCHINSKE GROZAROBERT M. PETERSONELISA FREDERICKS
- The Inspired Salesperson: Linking Spirituality to PerformanceJ. GARRY SMITHCHARLES M. FUTRELL
- The Duality of E-Monitoring: Harmful or Helpful?SUSAN K. DELVECCHIO
LEE, S., & MILEWICZ, C. (2014). Investigating form and function influences on follower products’ performance. Marketing Management Journal, 24(2), 136–148. https://doi.org/10.63963/001c.151085