P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 2, 2014January 01, 2014 CDT
Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness
Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness
VIJAYKUMAR KRISHNAN, MARK D. GROZA, MYA PRONSCHINSKE GROZA, ROBERT M. PETERSON, ELISA FREDERICKS,
Articles in Vol. 24, Issue 2, 2014
Vol. 24, Issue 2, 2014
- Foreign Direct Investment Promotion: Using Advertising to Change Attitudes and BehaviorsRICK T. WILSONDANIEL W. BAACKDONALD BAACK
- Gender and Mobile Access Method Differences of Millennials in Social Media Evaluation and Usage: An Empirical TestJEEN-SU LIMKEE-SOOK LIMJOHN H. HEINRICHS
- Investigating Form and Function Influences on Follower Products’ PerformanceSANGWON LEECHAD MILEWICZ
- The Effects of Self-Control Failures on Risky Credit Card UsageLUCRETIA LIMERICKJAMES W. PELTIER
- Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology EffectivenessVIJAYKUMAR KRISHNANMARK D. GROZAMYA PRONSCHINSKE GROZAROBERT M. PETERSONELISA FREDERICKS
- The Inspired Salesperson: Linking Spirituality to PerformanceJ. GARRY SMITHCHARLES M. FUTRELL
- The Duality of E-Monitoring: Harmful or Helpful?SUSAN K. DELVECCHIO
KRISHNAN, V., GROZA, M. D., GROZA, M. P., PETERSON, R. M., & FREDERICKS, E. (2014). Linking customer relationship management (CRM) processes to sales performance: The role of CRM technology effectiveness. Marketing Management Journal, 24(2), 162–171. https://doi.org/10.63963/001c.151086