P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 2, 2015January 01, 2015 CDT
EAT WITH YOUR EYES: PACKAGE COLOR INFLUENCES the EXPECTATION of FOOD TASTE and HEALTHINESS MODERATED by EXTERNAL EATING
EAT WITH YOUR EYES: PACKAGE COLOR INFLUENCES the EXPECTATION of FOOD TASTE and HEALTHINESS MODERATED by EXTERNAL EATING
LEI HUANG,
HUANG, L. (2015). EAT WITH YOUR EYES: PACKAGE COLOR INFLUENCES THE EXPECTATION OF FOOD TASTE AND HEALTHINESS MODERATED BY EXTERNAL EATING. Marketing Management Journal, 25(2), 71–87. https://doi.org/10.63963/001c.151097