P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 2, 2015January 01, 2015 CDT
EXAMINING the RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS and BRAND EQUITY in PROFESSIONAL SPORT TEAMS
EXAMINING the RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS and BRAND EQUITY in PROFESSIONAL SPORT TEAMS
N. DAVID PIFER, JENNIFER Y. MAK, WON-YUL BAE, JAMES J. ZHANG,
PIFER, N. D., MAK, J. Y., BAE, W.-Y., & ZHANG, J. J. (2015). EXAMINING THE RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS AND BRAND EQUITY IN PROFESSIONAL SPORT TEAMS. Marketing Management Journal, 25(2), 88–106. https://doi.org/10.63963/001c.151098