P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 2, 2015January 01, 2015 CDT
EXAMINING the RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS and BRAND EQUITY in PROFESSIONAL SPORT TEAMS
EXAMINING the RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS and BRAND EQUITY in PROFESSIONAL SPORT TEAMS
N. DAVID PIFER, JENNIFER Y. MAK, WON-YUL BAE, JAMES J. ZHANG,
Articles in Vol. 25, Issue 2, 2015
Vol. 25, Issue 2, 2015
- ARTIFICIAL EMOTIONS AMONG SALESPEOPLE: UNDERSTANDING the IMPACT of SURFACE ACTINGJESSICA MIKESKAG. ALEXANDER HAMWISCOTT B. FRIENDBRIAN N. RUTHERFORDJUNGKUN PARK
- EAT WITH YOUR EYES: PACKAGE COLOR INFLUENCES the EXPECTATION of FOOD TASTE and HEALTHINESS MODERATED by EXTERNAL EATINGLEI HUANG
- EXAMINING the RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS and BRAND EQUITY in PROFESSIONAL SPORT TEAMSN. DAVID PIFERJENNIFER Y. MAKWON-YUL BAEJAMES J. ZHANG
- Brand Spillover Effects Within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio SizeJOE COBBSMARK D. GROZAGREGG RICH
- ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION to SUPER BOWL ADVERTISEMENTS and THEIR EFFECTIVENESSMYA PRONSCHINSKE GROZA
- Segmenting Sporting Event Audiences for Increased Sponsorship EffectivenessDENNIS A. PITTAVELITCHKA D. KALTCHEVAANTHONY D. PATINORICHARD C. LEVENTHAL
PIFER, N. D., MAK, J. Y., BAE, W.-Y., & ZHANG, J. J. (2015). EXAMINING THE RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS AND BRAND EQUITY IN PROFESSIONAL SPORT TEAMS. Marketing Management Journal, 25(2), 88–106. https://doi.org/10.63963/001c.151098