P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 26, Issue 2, 2016January 01, 2016 CDT
Perceptions of Millennials’ Media Attitudes and Use: A Comparison of U.S. and Indian Millennials
Perceptions of Millennials’ Media Attitudes and Use: A Comparison of U.S. and Indian Millennials
RAJESH IYER, JACQUELINE K. EASTMAN, HEATHER MONTEIRO, HEIDI ROTTIER, SEEMA SINGH ZOKARKAR,
IYER, R., EASTMAN, J. K., MONTEIRO, H., ROTTIER, H., & ZOKARKAR, S. S. (2016). Perceptions of millennials’ media attitudes and use: A comparison of U.S. and Indian millennials. Marketing Management Journal, 26(2), 69–85. https://doi.org/10.63963/001c.151108