P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 26, Issue 2, 2016January 01, 2016 CDT
Viral Marketing in the Nonprofit Sector: Crafting Messages That Create Awareness and Call an Audience to Action
Viral Marketing in the Nonprofit Sector: Crafting Messages That Create Awareness and Call an Audience to Action
HANNAH DIANE PARKER, KATHY WACHTER, HUGH SLOAN, VAHID GHOMI,
Articles in Vol. 26, Issue 2, 2016
Vol. 26, Issue 2, 2016
- Effort, Optimism and Sales Performance: Rethinking the Role of Manager SupportFEISAL MURSHEDVINITA SANGTANI
- Perceptions of Millennials’ Media Attitudes and Use: A Comparison of U.S. and Indian MillennialsRAJESH IYERJACQUELINE K. EASTMANHEATHER MONTEIROHEIDI ROTTIERSEEMA SINGH ZOKARKAR
- Satisfaction as Reasons for and Against Generosity Decisions: A Behavioral Reasoning Theory ExplorationJEANANNE NICHOLLSKURT SCHIMMEL
- Viral Marketing in the Nonprofit Sector: Crafting Messages That Create Awareness and Call an Audience to ActionHANNAH DIANE PARKERKATHY WACHTERHUGH SLOANVAHID GHOMI
- The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand RelationshipsMYA PRONSCHINSKE GROZAGEOFFREY L. GORDON
- Retaining College Students: The Role of Student Readiness and ParticipationSAMANEH TORKZADEHMOHAMMADALI ZOLFAGHARIANRAMIRO DE LA ROSA
- Assessing the Link Between a Public University’s Brand-Building Activities and Alumni Gift-GivingYOUNG HAN BAEMICHELLE HOUGHSANG-UK JUNG2
PARKER, H. D., WACHTER, K., SLOAN, H., & GHOMI, V. (2016). Viral marketing in the nonprofit sector: Crafting messages that create awareness and call an audience to action. Marketing Management Journal, 26(2), 101–116. https://doi.org/10.63963/001c.151110