P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 26, Issue 2, 2016January 01, 2016 CDT
The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships
The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships
MYA PRONSCHINSKE GROZA, GEOFFREY L. GORDON,
Articles in Vol. 26, Issue 2, 2016
Vol. 26, Issue 2, 2016
- Effort, Optimism and Sales Performance: Rethinking the Role of Manager SupportFEISAL MURSHEDVINITA SANGTANI
- Perceptions of Millennials’ Media Attitudes and Use: A Comparison of U.S. and Indian MillennialsRAJESH IYERJACQUELINE K. EASTMANHEATHER MONTEIROHEIDI ROTTIERSEEMA SINGH ZOKARKAR
- Satisfaction as Reasons for and Against Generosity Decisions: A Behavioral Reasoning Theory ExplorationJEANANNE NICHOLLSKURT SCHIMMEL
- Viral Marketing in the Nonprofit Sector: Crafting Messages That Create Awareness and Call an Audience to ActionHANNAH DIANE PARKERKATHY WACHTERHUGH SLOANVAHID GHOMI
- The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand RelationshipsMYA PRONSCHINSKE GROZAGEOFFREY L. GORDON
- Retaining College Students: The Role of Student Readiness and ParticipationSAMANEH TORKZADEHMOHAMMADALI ZOLFAGHARIANRAMIRO DE LA ROSA
- Assessing the Link Between a Public University’s Brand-Building Activities and Alumni Gift-GivingYOUNG HAN BAEMICHELLE HOUGHSANG-UK JUNG2
GROZA, M. P., & GORDON, G. L. (2016). The effects of nonprofit brand personality and self-brand congruity on brand relationships. Marketing Management Journal, 26(2), 117–129. https://doi.org/10.63963/001c.151111