P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 2, 2017January 01, 2017 CDT
Skip It or View It: The Role of Video Storytelling in Social Media Marketing
Skip It or View It: The Role of Video Storytelling in Social Media Marketing
KESHA K. COKER, RICHARD L. FLIGHT, DOMINIC M. BAIMA,
COKER, K. K., FLIGHT, R. L., & BAIMA, D. M. (2017). Skip it or view it: The role of video storytelling in social media marketing. Marketing Management Journal, 27(2), 75–87. https://doi.org/10.63963/001c.151115