P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 2, 2017January 01, 2017 CDT
The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages
The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages
FABIENNE T. CADET, PRISCILLA G. AALTONEN, VAHWERE KAVOTA,
CADET, F. T., AALTONEN, P. G., & KAVOTA, V. (2017). The advertisement value of transformational & informational appeal on company Facebook pages. Marketing Management Journal, 27(2), 116–130. https://doi.org/10.63963/001c.151117