P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 2, 2018January 01, 2018 CDT
Extreme Couponing: An Exploratory Study
Extreme Couponing: An Exploratory Study
JAMES J. ZBOJA, RONALD E. GOLDSMITH, RONALD A. CLARK, KEVIN M. GATZLAFF,
Articles in Vol. 28, Issue 2, 2018
Vol. 28, Issue 2, 2018
- Leading Questions: A Categorization SystemCLIFFORD D. SCOTTMICHELLE D. STEWARD
- Extreme Couponing: An Exploratory StudyJAMES J. ZBOJARONALD E. GOLDSMITHRONALD A. CLARKKEVIN M. GATZLAFF
- Controversial Advertising and the Role of Beliefs, Emotions and Attitudes: The Case of Spirit AirlinesANKE ARNAUDTAMILLA CURTISBLAISE P. WAGUESPACK
- Effects of Menu Calorie Information and Product Image on Millennials’ Purchase IntentionPRACHI GALACINDY B. RIPPÉALAN J. DUBINSKYMONICA J. FAVIA
- Brand Experience, Flow and Brand App Loyalty: Examining Consumer Decision Making Within Branded Mobile AppsDONNAVIEVE N. SMITHXIAOYE CHEN
ZBOJA, J. J., GOLDSMITH, R. E., CLARK, R. A., & GATZLAFF, K. M. (2018). Extreme couponing: An exploratory study. Marketing Management Journal, 28(2), 93–107. https://doi.org/10.63963/001c.151127