P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 2, 2018January 01, 2018 CDT
Controversial Advertising and the Role of Beliefs, Emotions and Attitudes: The Case of Spirit Airlines
Controversial Advertising and the Role of Beliefs, Emotions and Attitudes: The Case of Spirit Airlines
ANKE ARNAUD, TAMILLA CURTIS, BLAISE P. WAGUESPACK,
Controversial AdvertisingBeliefsAttitudesAirlinesPositive EmotionsNegative EmotionsTheory of Reasoned Action
Articles in Vol. 28, Issue 2, 2018
Vol. 28, Issue 2, 2018
- Leading Questions: A Categorization SystemCLIFFORD D. SCOTTMICHELLE D. STEWARD
- Extreme Couponing: An Exploratory StudyJAMES J. ZBOJARONALD E. GOLDSMITHRONALD A. CLARKKEVIN M. GATZLAFF
- Controversial Advertising and the Role of Beliefs, Emotions and Attitudes: The Case of Spirit AirlinesANKE ARNAUDTAMILLA CURTISBLAISE P. WAGUESPACK
- Effects of Menu Calorie Information and Product Image on Millennials’ Purchase IntentionPRACHI GALACINDY B. RIPPÉALAN J. DUBINSKYMONICA J. FAVIA
- Brand Experience, Flow and Brand App Loyalty: Examining Consumer Decision Making Within Branded Mobile AppsDONNAVIEVE N. SMITHXIAOYE CHEN
ARNAUD, A., CURTIS, T., & WAGUESPACK, B. P. (2018). Controversial advertising and the role of beliefs, emotions and attitudes: The case of Spirit Airlines. Marketing Management Journal, 28(2), 108–126. https://doi.org/10.63963/001c.151129