P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 2, 2018January 01, 2018 CDT
Brand Experience, Flow and Brand App Loyalty: Examining Consumer Decision Making Within Branded Mobile Apps
Brand Experience, Flow and Brand App Loyalty: Examining Consumer Decision Making Within Branded Mobile Apps
DONNAVIEVE N. SMITH, XIAOYE CHEN,
Brand ExperienceFlowBrand LoyaltyConsumer Decision MakingBranded Mobile AppsWillingness to Recommend
Articles in Vol. 28, Issue 2, 2018
Vol. 28, Issue 2, 2018
- Leading Questions: A Categorization SystemCLIFFORD D. SCOTTMICHELLE D. STEWARD
- Extreme Couponing: An Exploratory StudyJAMES J. ZBOJARONALD E. GOLDSMITHRONALD A. CLARKKEVIN M. GATZLAFF
- Controversial Advertising and the Role of Beliefs, Emotions and Attitudes: The Case of Spirit AirlinesANKE ARNAUDTAMILLA CURTISBLAISE P. WAGUESPACK
- Effects of Menu Calorie Information and Product Image on Millennials’ Purchase IntentionPRACHI GALACINDY B. RIPPÉALAN J. DUBINSKYMONICA J. FAVIA
- Brand Experience, Flow and Brand App Loyalty: Examining Consumer Decision Making Within Branded Mobile AppsDONNAVIEVE N. SMITHXIAOYE CHEN
SMITH, D. N., & CHEN, X. (2018). Brand experience, flow and brand app loyalty: Examining consumer decision making within branded mobile apps. Marketing Management Journal, 28(2), 145–160. https://doi.org/10.63963/001c.151131