P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 29, Issue 2, 2019January 01, 2019 CDT
Market Orientation and Country Markets: A Search for Its Globalness and Role in Competitive Advantage of Firms
Market Orientation and Country Markets: A Search for Its Globalness and Role in Competitive Advantage of Firms
SAMIT CHAKRAVORTI,
CHAKRAVORTI, S. (2019). Market orientation and country markets: A search for its globalness and role in competitive advantage of firms. Marketing Management Journal, 29(2), 55–93. https://doi.org/10.63963/001c.151134