P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 29, Issue 2, 2019January 01, 2019 CDT
Market Orientation and Country Markets: A Search for Its Globalness and Role in Competitive Advantage of Firms
Market Orientation and Country Markets: A Search for Its Globalness and Role in Competitive Advantage of Firms
Articles in Vol. 29, Issue 2, 2019
Vol. 29, Issue 2, 2019
- Market Orientation and Country Markets: A Search for Its Globalness and Role in Competitive Advantage of FirmsSAMIT CHAKRAVORTI
- Root, Root, Root for the Home Team: The Persuasive Ability of Salesperson Perceived Team Identification in the Buyer-Seller Dyadic ExchangeCAMERON DUNCAN NICOLROBERT ALLEN KINGDARIN WHITE
- Can Social Media Ads Facilitate Retail Therapy? An Investigation of Psychological Outcomes of Ad Engagement in College FemalesALISSA RUSSELLJAMES ROGERS
CHAKRAVORTI, S. (2019). Market orientation and country markets: A search for its globalness and role in competitive advantage of firms. Marketing Management Journal, 29(2), 55–93. https://doi.org/10.63963/001c.151134