P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 29, Issue 2, 2019January 01, 2019 CDT
Root, Root, Root for the Home Team: The Persuasive Ability of Salesperson Perceived Team Identification in the Buyer-Seller Dyadic Exchange
Root, Root, Root for the Home Team: The Persuasive Ability of Salesperson Perceived Team Identification in the Buyer-Seller Dyadic Exchange
CAMERON DUNCAN NICOL, ROBERT ALLEN KING, DARIN WHITE,
NICOL, C. D., KING, R. A., & WHITE, D. (2019). Root, root, root for the home team: The persuasive ability of salesperson perceived team identification in the buyer-seller dyadic exchange. Marketing Management Journal, 29(2), 94–110. https://doi.org/10.63963/001c.151137