P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 29, Issue 2, 2019January 01, 2019 CDT
Can Social Media Ads Facilitate Retail Therapy? An Investigation of Psychological Outcomes of Ad Engagement in College Females
Can Social Media Ads Facilitate Retail Therapy? An Investigation of Psychological Outcomes of Ad Engagement in College Females
Social MediaAdvertisingCollege FemalesFOMOself-regulation theoryAdvertisement EngagementAnxietyDepression.
Articles in Vol. 29, Issue 2, 2019
Vol. 29, Issue 2, 2019
- Market Orientation and Country Markets: A Search for Its Globalness and Role in Competitive Advantage of FirmsSAMIT CHAKRAVORTI
- Root, Root, Root for the Home Team: The Persuasive Ability of Salesperson Perceived Team Identification in the Buyer-Seller Dyadic ExchangeCAMERON DUNCAN NICOLROBERT ALLEN KINGDARIN WHITE
- Can Social Media Ads Facilitate Retail Therapy? An Investigation of Psychological Outcomes of Ad Engagement in College FemalesALISSA RUSSELLJAMES ROGERS
RUSSELL, A., & ROGERS, J. (2019). Can social media ads facilitate retail therapy? An investigation of psychological outcomes of ad engagement in college females. Marketing Management Journal, 29(2), 111–121. https://doi.org/10.63963/001c.151136