P-ISSN 1534-973X
E-ISSN 2329-9762
Articles in Vol. 30, Issue 2, 2020
Vol. 30, Issue 2, 2020
- Sales Enablement and Hindrance Stressors’ Effects on Burnout, Turnover Intentions, and Sales PerformanceKEVIN W. WESTBROOKROBERT M. PETERSON
- A Closer Look at Feedback, Self-Efficacy, and Intrinsic Motivation in the Sales IndustryJACK SMOTHERSKEVIN CELUCHMICHAEL WILLIAMS
- Advertising’s Monetary Contribution to Shareholder ValueCHARLES F. BEAUCHAMPMICHELLE BEDNARZ BEAUCHAMPKATERINA H. HILLMATTHEW D. HILL
BEAUCHAMP, C. F., BEAUCHAMP, M. B., HILL, K. H., & HILL, M. D. (2020). Advertising’s monetary contribution to shareholder value. Marketing Management Journal, 30(2), 104–121. https://doi.org/10.63963/001c.151140