P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 32, Issue 2, 2022January 01, 2022 CDT
What’s in It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Engagement on Social Network Sites
What’s in It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Engagement on Social Network Sites
Articles in Vol. 32, Issue 2, 2022
Vol. 32, Issue 2, 2022
- What’s in It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Engagement on Social Network SitesMARY JANE GARDNERJOSEPH HAIRJOANNA PHILLIPS MELANCON
- Ad Affect Sensitivity: Influences on Consumers’ Affect Traces and Their Relationship With Retrospective Ad EvaluationsJENNIFER LEE BURTONPRANJAL GUPTA
- Shared Autonomous Vehicle Taxi Services: Unpacking the Route to Consumer AdoptionVIJAYKUMAR KRISHNANURSULA Y. SULLIVANTIMOTHY W. AURAND
- Examining the Effectiveness of Messaging During a Pandemic: Implications for Social MarketingELYRIA KEMPDONG-JUN MINJUDITH ANNE GARRETSON FOLSE
- Disruptions in the Global Supply Chain Industry: Firm and Individual View of COVID-19 Pandemic Versus the Financial Crisis of 2008–2009RYAN MATTHEWSKATE NICEWICZF. STUART WELLSEDWIN BAIDOOJAMES SMITH
GARDNER, M. J., HAIR, J., & MELANCON, J. P. (2022). What’s in it for me? Perceived value of marketing activities as a driver of consumer engagement on social network sites. Marketing Management Journal, 32(2), 50–69. https://doi.org/10.63963/001c.151154