P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 32, Issue 2, 2022January 01, 2022 CDT
Examining the Effectiveness of Messaging During a Pandemic: Implications for Social Marketing
Examining the Effectiveness of Messaging During a Pandemic: Implications for Social Marketing
Articles in Vol. 32, Issue 2, 2022
Vol. 32, Issue 2, 2022
- What’s in It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Engagement on Social Network SitesMARY JANE GARDNERJOSEPH HAIRJOANNA PHILLIPS MELANCON
- Ad Affect Sensitivity: Influences on Consumers’ Affect Traces and Their Relationship With Retrospective Ad EvaluationsJENNIFER LEE BURTONPRANJAL GUPTA
- Shared Autonomous Vehicle Taxi Services: Unpacking the Route to Consumer AdoptionVIJAYKUMAR KRISHNANURSULA Y. SULLIVANTIMOTHY W. AURAND
- Examining the Effectiveness of Messaging During a Pandemic: Implications for Social MarketingELYRIA KEMPDONG-JUN MINJUDITH ANNE GARRETSON FOLSE
- Disruptions in the Global Supply Chain Industry: Firm and Individual View of COVID-19 Pandemic Versus the Financial Crisis of 2008–2009RYAN MATTHEWSKATE NICEWICZF. STUART WELLSEDWIN BAIDOOJAMES SMITH
KEMP, E., MIN, D.-J., & FOLSE, J. A. G. (2022). Examining the effectiveness of messaging during a pandemic: Implications for social marketing. Marketing Management Journal, 32(2), 109–125. https://doi.org/10.63963/001c.151158