P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 33, Issue 2, 2023January 01, 2023 CDT
The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?
The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?
B2B online decisionssupplier considerationbusiness to business marketinginternal customersonline ratings
Articles in Vol. 33, Issue 2, 2023
Vol. 33, Issue 2, 2023
- The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?Michelle D. StewardJames A. NarusMichelle L. RoehmKenneth C. Herbst
- The Effect of Forgiveness on Salesperson Attitudes and Outcomes: A Conceptual FrameworkJ. Garry Smith
- Christmas in September: Christian Consumer Perceptions of Retailer Early Presentations of Holiday SeasonalityValerie A. TaylorStephanie T. Gillison
Steward, M. D., Narus, J. A., Roehm, M. L., & Herbst, K. C. (2023). The new math in B2B online reviews: When are negatively-rated suppliers of interest? Marketing Management Journal, 33(2), 1–14. https://doi.org/10.63963/001c.151157