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P-ISSN 1534-973X
E-ISSN 2329-9762
Research Article
Vol. 33, Issue 2, 2023January 01, 2023 CDT

The Effect of Forgiveness on Salesperson Attitudes and Outcomes: A Conceptual Framework

J. Garry Smith,
Forgivenesssalesperson performancestresscustomer retentionburnoutturnover
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.151159

Articles in Vol. 33, Issue 2, 2023

Vol. 33, Issue 2, 2023
  • The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?
    Michelle D. StewardJames A. NarusMichelle L. RoehmKenneth C. Herbst
  • The Effect of Forgiveness on Salesperson Attitudes and Outcomes: A Conceptual Framework
    J. Garry Smith
  • Christmas in September: Christian Consumer Perceptions of Retailer Early Presentations of Holiday Seasonality
    Valerie A. TaylorStephanie T. Gillison
Marketing Management Journal
Smith, J. G. (2023). The effect of forgiveness on salesperson attitudes and outcomes: A conceptual framework. Marketing Management Journal, 33(2), 15–23. https://doi.org/10.63963/001c.151159
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