P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 33, Issue 2, 2023January 01, 2023 CDT
Christmas in September: Christian Consumer Perceptions of Retailer Early Presentations of Holiday Seasonality
Christmas in September: Christian Consumer Perceptions of Retailer Early Presentations of Holiday Seasonality
Taylor, V. A., & Gillison, S. T. (2023). Christmas in September: Christian consumer perceptions of retailer early presentations of holiday seasonality. Marketing Management Journal, 33(2), 24–38. https://doi.org/10.63963/001c.151161