P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 34, Issue 2, 2024January 01, 2024 CDT
Sales Management Improves SME Performance, but Not Without Marketing Planning
Sales Management Improves SME Performance, but Not Without Marketing Planning
Articles in Vol. 34, Issue 2, 2024
Vol. 34, Issue 2, 2024
- Sales Management Improves SME Performance, but Not Without Marketing PlanningW. Randy ClarkScott C. ManleyJoseph F. HairRalph I. Williams
- Brand Activism Induced Consumer AlienationRichard L. FlightArthur W. Allaway
- Post Characteristics and Engagement in Sports Influencer Partnerships on InstagramKrishantha WisenthigeYamuna WickramasingheDhananjaya AmarakoonUvindya PeirisNisandi JayaweeraUdeshika Pathirana
Clark, W. R., Manley, S. C., Hair, J. F., & Williams, R. I. (2024). Sales Management Improves SME Performance, but Not Without Marketing Planning. Marketing Management Journal, 34(2), 1–15. https://doi.org/10.63963/001c.151165