P-ISSN 1534-973X
E-ISSN 2329-9762
Articles in Vol. 34, Issue 2, 2024
Vol. 34, Issue 2, 2024
- Sales Management Improves SME Performance, but Not Without Marketing PlanningW. Randy ClarkScott C. ManleyJoseph F. HairRalph I. Williams
- Brand Activism Induced Consumer AlienationRichard L. FlightArthur W. Allaway
- Post Characteristics and Engagement in Sports Influencer Partnerships on InstagramKrishantha WisenthigeYamuna WickramasingheDhananjaya AmarakoonUvindya PeirisNisandi JayaweeraUdeshika Pathirana
Flight, R. L., & Allaway, A. W. (2024). Brand Activism Induced Consumer Alienation. Marketing Management Journal, 34(2), 16–33. https://doi.org/10.63963/001c.151166