P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 34, Issue 2, 2024January 01, 2024 CDT
Post Characteristics and Engagement in Sports Influencer Partnerships on Instagram
Post Characteristics and Engagement in Sports Influencer Partnerships on Instagram
Krishantha Wisenthige, Yamuna Wickramasinghe, Dhananjaya Amarakoon, Uvindya Peiris, Nisandi Jayaweera, Udeshika Pathirana,
Articles in Vol. 34, Issue 2, 2024
Vol. 34, Issue 2, 2024
- Sales Management Improves SME Performance, but Not Without Marketing PlanningW. Randy ClarkScott C. ManleyJoseph F. HairRalph I. Williams
- Brand Activism Induced Consumer AlienationRichard L. FlightArthur W. Allaway
- Post Characteristics and Engagement in Sports Influencer Partnerships on InstagramKrishantha WisenthigeYamuna WickramasingheDhananjaya AmarakoonUvindya PeirisNisandi JayaweeraUdeshika Pathirana
Wisenthige, K., Wickramasinghe, Y., Amarakoon, D., Peiris, U., Jayaweera, N., & Pathirana, U. (2024). Post Characteristics and Engagement in Sports Influencer Partnerships on Instagram. Marketing Management Journal, 34(2), 34–47. https://doi.org/10.63963/001c.151168