P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 2, Issue 2, 1992January 01, 1993 CDT
The Portrayal of Blacksin Business Publication Advertising
The Portrayal of Blacksin Business Publication Advertising
THOMAS H. STEVENSON,
Articles in Vol. 2, Issue 2, 1992
Vol. 2, Issue 2, 1992
- Perceptions of Salespeople: Implications for Sales Managersand Sales TrainersTHOMAS N. INGRAMCHARLES H. SCHWEPKER JR.
- Is Your Customer Telling the Truth About Service? Impression Management Bias in Service Quality Assessment for Business-To-Business RelationshipsBRIAN T. ENGELLANDPAUL J. HENSEL
- Managing Consumer Expectations of ServicesDAVID L. KURTZKENNETH E. CLOW
- The Portrayal of Blacksin Business Publication AdvertisingTHOMAS H. STEVENSON
- Marital Roles in Decision Making: The Effect of Hispanic Subcultural IdentificationCYNTHIA WEBSTER
- A Reassessment of Life Style and Benefits-Based Segmentation StrategiesSAM FUILERTONH. ROBERT DODGE
- Convenience: Definition, Structure, and ApplicationLEW G. BROWNMARTHA R. McENALLY
- A Multidimensional Response to Resolving Mature Market Complaint Behavior: A Segmentation Study Based on Preferred Outcomes to Conflict ResolutionGARLAND KEESLINGJEFF ALLENDUANE DAVISWILLIAM GRAZER
- Illusory Correlation in Managerial Decision Making: A Preliminary Search for Evidence Using the Protocol MethodGAIL L. STAUTAMOYERJAY D. LINDQUISTANN WESLEY THOMPSON
STEVENSON, T. H. (1993). The portrayal of blacksin business publication advertising. Marketing Management Journal, 2(2), 26–33. https://doi.org/10.63963/001c.150626