P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 2, Issue 2, 1992January 01, 1993 CDT
A Multidimensional Response to Resolving Mature Market Complaint Behavior: A Segmentation Study Based on Preferred Outcomes to Conflict Resolution
A Multidimensional Response to Resolving Mature Market Complaint Behavior: A Segmentation Study Based on Preferred Outcomes to Conflict Resolution
GARLAND KEESLING, JEFF ALLEN, DUANE DAVIS, WILLIAM GRAZER,
KEESLING, G., ALLEN, J., DAVIS, D., & GRAZER, W. (1993). A multidimensional response to resolving mature market complaint behavior: A segmentation study based on preferred outcomes to conflict resolution. Marketing Management Journal, 2(2), 57–65. https://doi.org/10.63963/001c.150630