P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 2, Issue 2, 1992January 01, 1993 CDT
Convenience: Definition, Structure, and Application
Convenience: Definition, Structure, and Application
LEW G. BROWN, MARTHA R. McENALLY,
Articles in Vol. 2, Issue 2, 1992
Vol. 2, Issue 2, 1992
- Perceptions of Salespeople: Implications for Sales Managersand Sales TrainersTHOMAS N. INGRAMCHARLES H. SCHWEPKER JR.
- Is Your Customer Telling the Truth About Service? Impression Management Bias in Service Quality Assessment for Business-To-Business RelationshipsBRIAN T. ENGELLANDPAUL J. HENSEL
- Managing Consumer Expectations of ServicesDAVID L. KURTZKENNETH E. CLOW
- The Portrayal of Blacksin Business Publication AdvertisingTHOMAS H. STEVENSON
- Marital Roles in Decision Making: The Effect of Hispanic Subcultural IdentificationCYNTHIA WEBSTER
- A Reassessment of Life Style and Benefits-Based Segmentation StrategiesSAM FUILERTONH. ROBERT DODGE
- Convenience: Definition, Structure, and ApplicationLEW G. BROWNMARTHA R. McENALLY
- A Multidimensional Response to Resolving Mature Market Complaint Behavior: A Segmentation Study Based on Preferred Outcomes to Conflict ResolutionGARLAND KEESLINGJEFF ALLENDUANE DAVISWILLIAM GRAZER
- Illusory Correlation in Managerial Decision Making: A Preliminary Search for Evidence Using the Protocol MethodGAIL L. STAUTAMOYERJAY D. LINDQUISTANN WESLEY THOMPSON
BROWN, L. G., & McENALLY, M. R. (1993). Convenience: Definition, structure, and application. Marketing Management Journal, 2(2), 47–56. https://doi.org/10.63963/001c.150631