P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 2, 1993January 01, 1993 CDT
Services Marketing: Review and Synthesis of Critical Distribution Problems
Services Marketing: Review and Synthesis of Critical Distribution Problems
A. BEN OUMLIL, C.P. RAO,
Articles in Vol. 3, Issue 2, 1993
Vol. 3, Issue 2, 1993
- A Variabilitymethod for Obtaining Subjective InformationDAVID R. RINKJAMES E. DUNNRichard D. Irwin
- Services Marketing: Review and Synthesis of Critical Distribution ProblemsA. BEN OUMLILC.P. RAO
- Perceived Variability and Prepurchase Evaluations of Goods Versus ServicesMOONKYU LEE
- Adaptive Behavior in Selling: A Discriminant Analysis of the Effect of Situational VariablesCHARLES D. BODKINTHOMAS H. STEVENSON
- Segmenting the Elderly Market: An Empirical Analysis of Identifiable GroupingsTHOMAS L. POWERSI. FREDRICK TRAWICK
- Media, Parent, and Peer Influences in Teen Food ShoppingMARY A. HIGBYOSWALD A. J. MASCARENHAS
- What Is a Business-To-Business Market Orientation?GEOFFREY L. GORDONPETER F. KAMINSKITHOMAS M. ROGERS
- A Research Note on Market Mavens and the Dissemination of Positive Versus Negative Marketplace InformationKENNETH C. SCHNEIDERWILLIAM C. RODGERS
OUMLIL, A. B., & RAO, C. P. (1993). Services marketing: Review and synthesis of critical distribution problems. Marketing Management Journal, 3(2), 6–16. https://doi.org/10.63963/001c.150641