P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 2, 1993January 01, 1993 CDT
Perceived Variability and Prepurchase Evaluations of Goods Versus Services
Perceived Variability and Prepurchase Evaluations of Goods Versus Services
MOONKYU LEE,
LEE, M. (1993). Perceived variability and prepurchase evaluations of goods versus services. Marketing Management Journal, 3(2), 17–24. https://doi.org/10.63963/001c.150643