P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 2, 1993January 01, 1993 CDT
A Research Note on Market Mavens and the Dissemination of Positive Versus Negative Marketplace Information
A Research Note on Market Mavens and the Dissemination of Positive Versus Negative Marketplace Information
KENNETH C. SCHNEIDER, WILLIAM C. RODGERS,
Articles in Vol. 3, Issue 2, 1993
Vol. 3, Issue 2, 1993
- A Variabilitymethod for Obtaining Subjective InformationDAVID R. RINKJAMES E. DUNNRichard D. Irwin
- Services Marketing: Review and Synthesis of Critical Distribution ProblemsA. BEN OUMLILC.P. RAO
- Perceived Variability and Prepurchase Evaluations of Goods Versus ServicesMOONKYU LEE
- Adaptive Behavior in Selling: A Discriminant Analysis of the Effect of Situational VariablesCHARLES D. BODKINTHOMAS H. STEVENSON
- Segmenting the Elderly Market: An Empirical Analysis of Identifiable GroupingsTHOMAS L. POWERSI. FREDRICK TRAWICK
- Media, Parent, and Peer Influences in Teen Food ShoppingMARY A. HIGBYOSWALD A. J. MASCARENHAS
- What Is a Business-To-Business Market Orientation?GEOFFREY L. GORDONPETER F. KAMINSKITHOMAS M. ROGERS
- A Research Note on Market Mavens and the Dissemination of Positive Versus Negative Marketplace InformationKENNETH C. SCHNEIDERWILLIAM C. RODGERS
SCHNEIDER, K. C., & RODGERS, W. C. (1993). A research note on market mavens and the dissemination of positive versus negative marketplace information. Marketing Management Journal, 3(2), 67–72. https://doi.org/10.63963/001c.150646