P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 5, Issue 2, 1995January 01, 1995 CDT
How Well Do Businesses Predict Customer Turnoffs?: A Discrepancy Analysis
How Well Do Businesses Predict Customer Turnoffs?: A Discrepancy Analysis
KRISTEN BELL DETIENNE, PAUL R. TIMM,
DETIENNE, K. B., & TIMM, P. R. (1995). How well do businesses predict customer turnoffs?: A discrepancy analysis. Marketing Management Journal, 5(2), 12–23. https://doi.org/10.63963/001c.150670