P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 5, Issue 2, 1995January 01, 1995 CDT
The Interrelationship of Regulatory Uncertainty and Coalition Formation Within Marketing Channels
The Interrelationship of Regulatory Uncertainty and Coalition Formation Within Marketing Channels
BRIAN J. MCNEELEY,
MCNEELEY, B. J. (1995). The interrelationship of regulatory uncertainty and coalition formation within marketing channels. Marketing Management Journal, 5(2), 47–61. https://doi.org/10.63963/001c.150680