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P-ISSN 1534-973X
E-ISSN 2329-9762
Research Article
Vol. 7, Issue 1, 1997January 01, 1997 CDT

Impact of Volume Usage on Firm Loyalty and Purchase Decision Criteria

KENNETH E. CLOW, ERIC G. HARRIS, DAVID L. KURTZ,
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.150696

Articles in Vol. 7, Issue 1, 1997

Vol. 7, Issue 1, 1997
  • Industrial Buyers’ Assessments of Sales Behaviors
    DAVID A. REIDRICHARD E. PLANKANN P. MINTON
  • Attribution Processes and Salesforce Expectancy Perceptions
    THOMAS E. DECARLOR. KENNETH TEASJAMES C. MCELROY
  • A Refinement of INDSALES to Measure Job Satisfaction of Sales Personnel in General Marketing Settings
    SARATH A. NONISS. ALTAN ERDEM
  • Predictors of Sales Manager Performance: An Empirical Study
    ANN M. DEVINEG. M. NAIDUARNO K. KLEIMENHAGEN
  • An Eclectic Paradigm of Salesperson Compensation: Toward a Comprehensive Framework of the Determinants of Sales Compensation Modes
    JHINUK CHOWDHURYVICTOR J. MASSAD
  • Revisiting the Academic Performance/salesperson Performance Relationship
    JOEL HERCHEREGINALD GRAHAMMICHAEL J. SWENSON
  • Impact of Volume Usage on Firm Loyalty and Purchase Decision Criteria
    KENNETH E. CLOWERIC G. HARRISDAVID L. KURTZ
  • Industrial Buyer Behavior: Toward an Understanding
    HARRY A. HARMONCRAIG A. CONRADGENE BROWN
  • An Investigation of the Comparative Moderating Effects of Need for Autonomy on the Autonomy-Performance Relationship Between Insurance Agents and Retail Salespersons
    CHARLES R. STRAINRONALD D. TAYLOR
Marketing Management Journal
CLOW, K. E., HARRIS, E. G., & KURTZ, D. L. (1997). Impact of volume usage on firm loyalty and purchase decision criteria. Marketing Management Journal, 7(1), 91–100. https://doi.org/10.63963/001c.150696
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