P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 1, 1997January 01, 1997 CDT
Impact of Volume Usage on Firm Loyalty and Purchase Decision Criteria
Impact of Volume Usage on Firm Loyalty and Purchase Decision Criteria
KENNETH E. CLOW, ERIC G. HARRIS, DAVID L. KURTZ,
CLOW, K. E., HARRIS, E. G., & KURTZ, D. L. (1997). Impact of volume usage on firm loyalty and purchase decision criteria. Marketing Management Journal, 7(1), 91–100. https://doi.org/10.63963/001c.150696