P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 1, 2004January 01, 2004 CDT
Examining the Effects of Strategic Marketing Initiative and First-Mover Efforts on Market Share Performance
Examining the Effects of Strategic Marketing Initiative and First-Mover Efforts on Market Share Performance
RICHARD HEIENS, LARRY PLESHKO, ROBERT LEACH,
HEIENS, R., PLESHKO, L., & LEACH, R. (2004). Examining the effects of strategic marketing initiative and first-mover efforts on market share performance. Marketing Management Journal, 14(1), 63–70. https://doi.org/10.63963/001c.150844