P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 1, 2004January 01, 2004 CDT
Examining the Effects of Strategic Marketing Initiative and First-Mover Efforts on Market Share Performance
Examining the Effects of Strategic Marketing Initiative and First-Mover Efforts on Market Share Performance
RICHARD HEIENS, LARRY PLESHKO, ROBERT LEACH,
Articles in Vol. 14, Issue 1, 2004
Vol. 14, Issue 1, 2004
- Innovation: A Fresh Look in the New MillenniumRAJAN NATARAAJANWILLIAM BOULTON
- The Impact of Store Image, Frequency of Discount, and Discount Magnitude on Consumers’ Value Perceptions and Search IntentionBOB WUSUSAN PETROSHIUSSTEPHEN NEWELL
- An Empirical Study of Consumer Behavior Patterns Among Filipino and Korean Americans in the United StatesFAHRI KARAKAYANEJDET DELENERNORA GANIM BARNES
- Does Family Matter? Family Influences on Compulsive Buying in MexicoCAROL GWINJAMES ROBERTSCARLOS MARTÍNEZ
- Examining the Effects of Strategic Marketing Initiative and First-Mover Efforts on Market Share PerformanceRICHARD HEIENSLARRY PLESHKOROBERT LEACH
- From Strategy to Sustainable Competitive Advantage: Resource Management as the Missing LinkR. ZACHARY FINNEYNOEL CAMPBELLROBERT ORWIG
- Organizational Buyers’ Perceived Trust of Salespeople: A U.S. and South American ComparisonRICHARD PLANKDAVID REIDRICHARD FARMERPAUL DION
- Factors Affecting Propensity to Leave: A Study of SaelspeoplePRAVEEN AGGARWALJOHN TANNERSTEPHEN CASTLEBERRY
- The Impact of Internet Savvy and Innovativeness on Real State Agents’ Internet Utilization and Sales PerformanceDENNIS BRISTOWRAJESH BULATISTEVE MOONEYWENYU DOU
- A Comparison of Buyers’ and Sellers’ Perceptions of Ethical Behaviors Within the Buyer-Seller DyadSCOTT INKSRAMON AVILAJOE CHAPMAN
- The Effect of Ethical Climate and Moral Intensity on Marketing Managers’ Ethical Perceptions and Behavioral IntentionsJAMES DECONINCK
- An Exploratory Content Analysis of Pharmaceutical Ads in Journals Targeted to PediatriciansPAUL TEBBEY
- Political Affiliation and the Ad Attitude of Negative Political Advertising: A Longitudinal ExaminationDOUGLAS ROBIDEAUX
HEIENS, R., PLESHKO, L., & LEACH, R. (2004). Examining the effects of strategic marketing initiative and first-mover efforts on market share performance. Marketing Management Journal, 14(1), 63–70. https://doi.org/10.63963/001c.150844