P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 1, 2004January 01, 2004 CDT
Political Affiliation and the Ad Attitude of Negative Political Advertising: A Longitudinal Examination
Political Affiliation and the Ad Attitude of Negative Political Advertising: A Longitudinal Examination
DOUGLAS ROBIDEAUX,
ROBIDEAUX, D. (2004). Political affiliation and the ad attitude of negative political advertising: A longitudinal examination. Marketing Management Journal, 14(1), 153–162. https://doi.org/10.63963/001c.150850