P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 1, 2004January 01, 2004 CDT
An Exploratory Content Analysis of Pharmaceutical Ads in Journals Targeted to Pediatricians
An Exploratory Content Analysis of Pharmaceutical Ads in Journals Targeted to Pediatricians
PAUL TEBBEY,
TEBBEY, P. (2004). An exploratory content analysis of pharmaceutical ads in journals targeted to pediatricians. Marketing Management Journal, 14(1), 138–152. https://doi.org/10.63963/001c.150852