P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 15, Issue 1, 2005January 01, 2005 CDT
Impact of Fear Appeals in a Cross-Cultural Context
Impact of Fear Appeals in a Cross-Cultural Context
ANNE-MARIE VINCENT, ALAN J. DUBINSKY,
Articles in Vol. 15, Issue 1, 2005
Vol. 15, Issue 1, 2005
- Are Trusted Brands Important?SHARMILA C. CHATTERJEEARJUN CHAUDHURI
- Impact of Fear Appeals in a Cross-Cultural ContextANNE-MARIE VINCENTALAN J. DUBINSKY
- An Examination of the Visual Element of Service AdvertisementsKENNETH E. CLOWCHRISTINE T. BERRYKRISTINE E. KRANENBURGKAREN E. JAMES
- The Impact of Technology on Promotional Practices and Decision Making: A Look at the Agricultural IndustryGWEN ACHENREINERCANDICE DYLHOFF
- The Carry-Over Effects of a Physical Store’s Image on Its Ecommerce Distribution ChannelROBERT S. MOOREBRIAN R. KINARDMELISSA L. MOORE
- Marketing Opportunities at the Intersection of Formal and Informal EconomiesLINDA C. UELTSCHYALBERTO CASTILLO
- Moving Toward Action: How Consumers Think About a New BehaviorJULIE FITZMAURICE
- Nature vs. Nurture: The Role of Family in Compulsive BuyingCAROL F. GWINJAMES A. ROBERTSCARLOS RUY MARTINEZ
- The Ethical Perceptions of Salespeople and Sales Managers Concerning the Use of GPS Tracking Systems to Monitor Salesperson ActivitySCOTT A. INKSTERRY W. LOE
- The Impact of Relationship-Specific Adaptations and Information Exchange on Sales Agents’ Role SalienceRAJESH GULATIDENNIS BRISTOW
- Mode and Visualization Effects in Online Marketing ResearchPAUL MCDEVITT
- The Merging of Marketing and Sports: A Case StudyALLEN MARBERPAUL WELLENSUSAN POSLUSZNY
- The Perfect Storm for Disruptive TechnologiesEILEEN D. WEISENBACH KELLERWILLIAM L. SHANKLIN
VINCENT, A.-M., & DUBINSKY, A. J. (2005). Impact of fear appeals in a cross-cultural context. Marketing Management Journal, 15(1), 17–32. https://doi.org/10.63963/001c.150870