P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 15, Issue 1, 2005January 01, 2005 CDT
Marketing Opportunities at the Intersection of Formal and Informal Economies
Marketing Opportunities at the Intersection of Formal and Informal Economies
LINDA C. UELTSCHY, ALBERTO CASTILLO,
Articles in Vol. 15, Issue 1, 2005
Vol. 15, Issue 1, 2005
- Are Trusted Brands Important?SHARMILA C. CHATTERJEEARJUN CHAUDHURI
- Impact of Fear Appeals in a Cross-Cultural ContextANNE-MARIE VINCENTALAN J. DUBINSKY
- An Examination of the Visual Element of Service AdvertisementsKENNETH E. CLOWCHRISTINE T. BERRYKRISTINE E. KRANENBURGKAREN E. JAMES
- The Impact of Technology on Promotional Practices and Decision Making: A Look at the Agricultural IndustryGWEN ACHENREINERCANDICE DYLHOFF
- The Carry-Over Effects of a Physical Store’s Image on Its Ecommerce Distribution ChannelROBERT S. MOOREBRIAN R. KINARDMELISSA L. MOORE
- Marketing Opportunities at the Intersection of Formal and Informal EconomiesLINDA C. UELTSCHYALBERTO CASTILLO
- Moving Toward Action: How Consumers Think About a New BehaviorJULIE FITZMAURICE
- Nature vs. Nurture: The Role of Family in Compulsive BuyingCAROL F. GWINJAMES A. ROBERTSCARLOS RUY MARTINEZ
- The Ethical Perceptions of Salespeople and Sales Managers Concerning the Use of GPS Tracking Systems to Monitor Salesperson ActivitySCOTT A. INKSTERRY W. LOE
- The Impact of Relationship-Specific Adaptations and Information Exchange on Sales Agents’ Role SalienceRAJESH GULATIDENNIS BRISTOW
- Mode and Visualization Effects in Online Marketing ResearchPAUL MCDEVITT
- The Merging of Marketing and Sports: A Case StudyALLEN MARBERPAUL WELLENSUSAN POSLUSZNY
- The Perfect Storm for Disruptive TechnologiesEILEEN D. WEISENBACH KELLERWILLIAM L. SHANKLIN
UELTSCHY, L. C., & CASTILLO, A. (2005). Marketing opportunities at the intersection of formal and informal economies. Marketing Management Journal, 15(1), 69–80. https://doi.org/10.63963/001c.150874